BlueTide
BlueTide is a digital platform developed by More Interactive together with EcoMarine Malta within the European project CrossReTour – A Green and Digital Journey for SMEs. The platform integrates geolocated mapping systems, curated environmental content and artificial intelligence to create a new generation of exploration platforms focused on sustainable tourism.
AI Route Generation with Mira
A central component of the platform is Mira, the AI exploration guide.
Through a conversational interface, users can specify:
• the duration of their stay
• preferred exploration categories (marine environments, coastal walks, landscapes)
• areas of interest.
Based on these parameters, Mira generates a dynamic itinerary composed of curated locations, images, environmental descriptions and a mapped exploration route.
Interactive Exploration Platform
BlueTide connects marine environments, coastal landscapes and inland routes through a geolocated interactive map that organises curated points of interest across Malta.
Each location represents an environmental observation point enriched with multimedia content, educational information and navigation tools. Users can explore individual locations or combine them into personalised exploration routes across the island.
Content and Editorial Management
The platform includes an administration system that allows the editorial team to manage and expand the content ecosystem.
Through the admin interface it is possible to:
• upload and manage locations
• organise exploration categories
• publish multimedia environmental content
• update educational material.
This system allows the platform to evolve dynamically as new locations and experiences are added.
While the first implementation focuses on Malta, the system has been designed to support future expansion to other destinations interested in promoting sustainable tourism and environmental awareness.
Regions, coastal territories and environmental organisations will be able to integrate their own locations, routes and experiences into the platform.
The long-term vision is to create a network of destinations connected through digital innovation and sustainable exploration.
